You are a Marketing researcher who is building a marketing mix for a cupcake business in Paris, France and how you will create communication with your customers. Through advertising, public relations and sales promotion.

1. Create 3 communication plan objectives, must be clearly stated, Follow the SMART principle, these objectives must be suitable for a cupcake business. (Example Brand awareness and market share can be achieved through communication)
2. Develop 3 target Segments that would fit ideal customers of a bakery specifically a cupcake business.
3. Then specify the media you will use to communicate with them (for example which newspapers or radio shows and what specific PR and/or Sales Promotion, Selling or Digital activity) as well as approximate costs of all the different activities in the last column.

Objective Two Objective Three Objectives jective One Cost Target Segments Television Cinema Advertising On-line Outdoor 6 Activity 1 Activity 2 8 Public Relations Activity 3 Activity 4 10 Activity 1 11 Sales Promotion Activity 2 12 Activity 3