You are a Marketing researcher who is building a marketing mix for a cupcake business in Paris, France and how you will create communication with your customersTHROUGH SOCIAL MEDIA DIRECT AND DIGITAL

1. There are 3 communication plan objectives, that must be clearly stated, Follow the SMART principle, these objectives must be suitable for a cupcake business. (Example Brand awareness and market share can be achieved through communication)
2. Develop 3 target segments that would fit customers of a bakery specifically a cupcake business in France.
3. Then specify the media one will use to communicate with them (for example which newspapers or radio shows and what specific PR and/or Sales Promotion, Selling or Digital activity) as well as approximate costs of all the different activities in the last column.

Objectives Objective One Objective Two Objective Three Target Segments Direct 8. Digital