You are a member of the human resources group of an IT consulting firm with some three dozen consultants. You are considering initiating a program to encourage more of the consultants to join IT-professional organizations and to earn more IT-related certifications. Identify three business benefits of doing this. What incentives might you offer to the consultants to encourage them to join professional organizations and gain more certifications? What resistance might you expect from some of the staff? How might you overcome this resistance?