Question
You are a member of the senior management staff at XYZ Corporation.You have historically been using a functional structure set up with five departments: finance,
You are a member of the senior management staff at XYZ Corporation.You have historically been using a functional structure set up with five departments: finance, human resources, marketing, production, and engineering.
Create drawing of your simplified functional structure, identifying the five departments.
Assume you have decided to move to a project structure.What might be some of the environmental pressures that would contribute to your belief that it is necessary to alter the structure?
With the project structure, you have four projects currently ongoing: stereo equipment, instrumentation and testing equipment, optical scanners, and defense communications.
Draw the new structure that creates these four projects as part of the organizational chart.
1)describe marketing management
2)marketing manager responsibilities include
3)factors that form part of facilitating function of marketing includes
4)__________pronounced the classification of 4Ps of marketing
5)market segmentation is
6)explain niche marketing
7)marketers segment the market on the basis of personality of consumers which its bases of market segmentation is
8)repositioning is
9)major households' appliances and heavy consumer durables are
10)length of a product mix is defined as
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