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You are a newly installed marketing manager in a company selling products in the business - to - business sector. Currently, the company has only

You are a newly installed marketing manager in a company selling products in the business

-

-

business

sector. Currently, the company has only a limited website containing electronic

versions of its brochures.

You want to convince the directors of the benefits ofinvesting on the

website to provide more benefits

to the company. How would you present yourcase?

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