Question
You are a PR professional launching an outdoor clothing brand aimed at affluent, middle-aged consumers. You want to segment them more precisely according to the
You are a PR professional launching an outdoor clothing brand aimed at affluent, middle-aged consumers. You want to segment them more precisely according to the channels they interact and engage with. What are some questions you need to ask to focus your thinking?
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
