You are a professional business consultant employed by Capita Global Sdn Bhd. Malaysian Airline System Berhad (MAS), has come to you requesting your advise on strategic planning of the firm. Below are the questions:

1. Introduction of Strategic Management
2. Background of MAS
3. Evaluate current objectives and strategies of an organization
4. Describe two major period of unprofitability of MAS
5. SWOT Analysis
6. Conduct industry analysis for MAS
7. Competitive Advantage of MAS
8. Describe the strategic options available
9. Make appropriate choice for MAS
10. Conclusion
11. Reference