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You are a research leader in the field of marketing and you are required to develop and market a new prodoct You have requested the

You are a research leader in the field of marketing and you are required to develop and market a new prodoct
You have requested the team to attend a meeting regarding this in your discussion, explain the role of marketing research, it's uses and characteristies,
Note that this is testing your paraphirasing skills, meaning you should not comy and paste answers
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