You are a sales manager for a major pharmaceuticals company.You've been asked to promote a new drug that costs $2,500 per dose.You've read reports that say the drug is only 1% more effective than an alternative drug that costs less than $625 per dose.The vice president of sales wants you to promote the $2500/dose drug aggressively.He reminds you that if you don't, lives could be lost that might have been saved with that 1% increase in the drug's effectiveness.

• What are the arguments to be madeforfollowing the Vice President's demands?What are the argumentsagainst it?