Question
You are a sales representative for a company selling accounting software, and after considerable effort, you have secured a first meeting with the Vice President
You are a sales representative for a company selling accounting software, and after considerable effort, you have secured a first meeting with the Vice President of a major accounting firm.
Define "action objective," explain what might be an appropriate action objective for this initial meeting with the accounting firm's Vice President, and why?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
