You are a social marketer who is working on a project to address the issue of COVID-19 vaccine hesitancy in

Australia. The goal of your project is to increase the uptake/registration number of vaccinations. Describe the

research that you will use throughout the stages of the social marketing process:

From defining a social issue and scoping what is known and what needs to be known about a subject;

To developing insight and understanding from participants, groups, stakeholders and institutions;

To testing social marketing programme components;

To monitoring implementation;

All the way through to programme evaluation.