You are a strategic analyst working for a consulting firm specializing in the retail industry in South Africa. One of your clients, a leading retail company of your choice (e.g., Woolworths, Pick n Pay, or MassMart), seeks your expertise in conducting an external environmental analysis and a competitor analysis to strategize and remain competitive in the ever-evolving market landscape. Task: 1. Choose a retail company operating in South Africa. 2. Conduct an external environmental analysis using a suitable model, identifying and explaining the key factors impacting the retail industry in general & your chosen company in particular 3. Utilize a recognized strategy model for competitor analysis, analyzing the competitive forces within the South African retail industry and their implications for your chosen retail company. 4. Based on your analysis, propose strategic recommendations for your chosen retail company to navigate and thrive in the South African retail market