You are a strategic communications officer for the Health Minister of Singapore's offices. You have been tasked with developing a communication plan to educate the Singaporean public about the Healthier SG initiative. You can choose your own target group by age and demographic within Singapore to focus the campaign on. Instructions Address the 10 points below, using  your own desktop research to develop a strategic communications campaign to inform more people about the Healthier SG initiative. You should draw on the content you have learned this semester to support your analysis and development of a plan.
1. Discuss the research you will carry out to inform this campaign.
2. Situational analysis (SWOT) focusing on any issue(s) that may occur for your client.
3. Introduce one (1) target group and two (2) key stakeholders and discuss the difference between a target group and a stakeholder using communications theory to support your answer.
4. Statement of the issue/s that your client needs to address through the campaign as per the information provided below and your background research.
5. Two (2) communication goals for the campaign. 6. Write two (2) communications SMART objectives for the campaign.