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You are a Strategic Manager for Rieper Crane Inc., a defense manufacturer. For most of the company's existence, it has focused on maximizing its profit.
You are a Strategic Manager for Rieper Crane Inc., a defense manufacturer. For most of the company's existence, it has focused on maximizing its profit. However, the company has now focused on improving its public image. Which model would most likely be used to measure the company's progress
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Essentials Of Strategic Management The Quest For Competitive Advantage
Authors: John Gamble, Arthur Thompson, Margaret Peteraf
5th Edition
1259546985, 978-1259546983
