You are a team of Design Thinking experts brought in specifically by the McDonalds Board of Directors. You are being asked to leverage your expertise of using the CRIS framework to uncover THE BIG idea which will help McDonalds solve the problem of the increased packaging waste generated by their food and the negative impact on the environment.

Phase one:

• MCDONALDS HISTORY AND BACKGROUND: INTRODUCTORY ELEVATOR SPEECH; SHORT PARAGRAPH DESCRIBING THE OVERALL STATE OF AFFAIRS WITH THE CURRENT MCDONALDS /BUSINESS AND THEIR APPROACH TO SUSTAINABILITY AND XRECYCLABILITY
• CUSTOMERS/CONSUMER BASE: WHO IS CURRENTLY BUYING THE THEIR PRODUCTS OR USING THEIR SERVICES? WHY ARE THEY BUYING THESE PRODUCTS? WHAT ARE THEY BUYING? TYPES OF CUSTOMERS (MALE, FEMALE, COUPLES, RETIRED, OLD, YOUNG, ETC...) RESTAURANT VS. DRIVE THROUGH REVENUE
• BUSINESS: CURRENT SIZE OF BUSINESS IN DOLLARS COMPETITION - LIST KEY PRODUCTS AND SERVICES OFFERINGS OTHER IMPORTANT INFORMATION
• TECHNICAL ASSESSMENT: IS THEIR WEBSITE UPTODATE? SITE IS EASY TO SHOP? INTERRACTIVE AND ENGAGING? WEBSITE MOBILE FRIENDLY? HOW IS THE ORDERING PROCESS? LIVE CHAT? CUSTOMER SERVICE? HOW DO YOU PAY? CONFIRMATION STATUS? CAN YOU TRACK YOUR ORDERS? COMPARED TO AMAZON, HOW IS THEIR OVERALL START TO FINISH PROCESS
• LIVABILITY: DO THEY PROMOTE RECYCLING? SUSTAINABIITY? ENDORSING/PARTNERSHIPS WITH CHARITIES, NON-PROFIT ORGANIZATIONS?