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You are a technology manager of firm that offers retail items in an on-line environment. The software that your firm current utilizes does not fully

You are a technology manager of firm that offers retail items in an on-line environment. The software that your firm current utilizes does not fully meet the requirements of you clients and you have three options, as outlined below, to correct the issues. Using a decision tree, determine the best option for the firm (Show All Calculations).

Process

Cost

Market Reaction

Probability of Success

Return-On-Investment

Purchase New Software

$3,000,000

Good

90%

$4,000,000

Poor

10%

$50,000

Create Software (In-House)

$1,500,000

Good

75%

$3,000,000

Poor

25%

$250,000

Update Current Software

$500,000

Good

60%

$2,000,000

Poor

40%

$250,000

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