You are a venture capitalist, looking to invest 5M in a start-up company. You choose: Function of Beauty, personalized shampoo. Function of Beauty uses machine algorithms to make personalized shampoo for each customer based on their hair type. Five Force Model: The model takes into account five different forces: 1) The competition from new entrants. 2) The competition from substitutes. 3) The bargaining power of providers. 4) The bargaining power of customers. 5) The level of rivalry among already existing rivals. Question: Explain how each of the 5 forces applies to the selected company.