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You are a wealth management analyst, and your first job is to make investment recommendations to a client. After extensive research, you have narrowed down

You are a wealth management analyst, and your first job is to make investment recommendations to a client.

After extensive research, you have narrowed down to the following two companies: XiG, pronounced as “eleven groceries”, is a grocery store chain operated in the U.S, with major competitor such as convenience store Seven-Eleven. XiG has very stable consumer base and its business is not very sensitive to the business cycle of the general economy.

TanW, acronym for Tan-my- way, is a beauty salon chain with a focus on tanning services. Its business is quite affected by the business cycle since people tend not to splurge on expensive non-necessities such as tanning spas.

Your client’s current portfolio has an expected return of 6% per year. Based on some economic models, you are confident to simplify the analysis as follows: Suppose there are five possible states of the economy each with equal probability. Here is a table of the returns (unit: %) corresponding to each state. This table facilitates your recommendation decisions:

States of Economy

XiG

TanW

Current

1

6

9

8

2

3

2

2

3

3

6

7

4

4

3

3

5

5

1

1

Which firm has a higher expected return and Which firm is riskier?

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