Question
You are a working student who would like to maximize their time during the holidays. As early as August, you start to canvass prices of
You are a working student who would like to maximize their time during the holidays. As early as August, you start to canvass prices of Hamon De Bola and begin to stock and take reservations in November - December. Given the stated info, on a company's POV, you can be included on what type of market segment?*
2 points
Segment based on Benefit Sought
Segment based on Purchase Occasion
Segment based on Industrial System
Segment based on Demographic
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
