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You are about to introduce a new soft drink into the U.S. market and you are considering using USA Today to advertise the product. The

You are about to introduce a new soft drink into the U.S. market and you are considering using USA Today to advertise the product. The cost of advertising USA Today is $240,000, with the audience size is 2,000,000. Based on the information provided, what is the cost per thousand impressions of advertising your soft drink using USA Today newspaper?

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360
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120

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