You are advising an established consumer technology business with aspirations to grow across the Asia-Pacific region. After conducting a comprehensive trial of a new marketing campaign for your Al-driven espresso machines in key markets your uplift model analysis suggests that your current client base falls into the following categories:lost causes: 67% sleeping dogs: 17% persuadable: 14% sure thing: 2%Answer the following:

1. (4 marks) Explain the impact of each category

2. (1 mark) What you would recommend to the account manager based on these numbers?