You are an a s p i r i n g Entrepreneur and plan to develop a new business venture. Investors have heard about your new business idea and want to know more. You are required to produce a strategic business plan (with the inclusion of academic references) explaining the business venture.

The summary business plan will include the main elements of a plan as identified in Lessons 6 and 7 of the learning materials with the inclusion of academic references: A. Executive summary: This should include a short overview of the entire business plan. It should provide a busy reader with everythingthat needs to be known about the new ventures distinctive nature including summaries of the problem/gap, solution, target market, competitor analysis, management expertise, sales forecasts, financial highlights and amount of finance needed. (15 marks) (LOs: 3, 4 & 5) B. The New Business Concept/Business Model: This section should include a summary of the product/service, the vision and mission statements based on the market problem or gap and SMART overall business objectives in SMART terms. It must demonstrate how you meet the requirements for setting up sustainable business model operating within internal and external competitive environments. (10 marks) (LO:3) C. Management Teams Entrepreneurial Expertise: Include a brief background profile (educational, industry experience and achievements) of the top management team demonstrating their entrepreneurial capabilities and competences that justify their appointment. Explain the role that you play as an entrepreneur and the skills you have to turn the business idea into practical applications. Discuss and justify the venture ownership structure.