You are an entrepreneur who designed a unique line of vegan friendly facial treatment boutique and bar providing different facial treatments in downtown Vancouver. Your service is upscale level of service and you have your patented product line available in store. You make personal product offering and sales within your boutique as well. The ambience at your boutique is a tropical relaxing scheme and your slogan is: "We bring the tropical scent to your doorstep." Services are more of fast treatment and walk in guests are the ones looking for a five to ten-minute of relaxation on the way to a business meeting or a business dinner or even during their lunch break hour. Reservations are done for those in need of more in depth treatment services though. Pandemic caused you to reduce the number in store guests from 12 to 6 and you have been forced to cut your team of professional staff to half. The number of reservations were hit by 50% and you have lost over two-third of your walk-in guests.

What would be the target market?

Do you see positioning strategies for the post-pandemic era? That what would they be?

How can bring back more numbers to the bar?

How can we improve our services as "the augmented product"

How can we expand our market share in creative way.

To increase sales, what CSR (corporate social responsibility) acts can we use?