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You are an entrepreneur who has developed a packaging technology that instantly chills single- serving containers of cold beverages such as beer, carbonated drinks, and
You are an entrepreneur who has developed a packaging technology that instantly chills single- serving containers of cold beverages such as beer, carbonated drinks, and fruit juices. The customers of such packaging, therefore, would be beverage-makers. You are not certain whether your technology is patentable. Using the seven domains framework, assess this opportunity and describe any strategic decisions you could make to maximize the opportunity's attractiveness.
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