You are an entrepreneur who wants to open an online Vegan restaurant. This business will offer a range of dietary balanced vegan meals for pick-up or delivery to a customer's preferred location.

1) How will you use social media networks to communicate with customers and increase sales? What type of data you might collect, what are the potential costs of doing so, what are the potential costs of doing so, and how might this data be used to maximize the impact of your e-marketing efforts?

2) Identify and discuss what issues might arise from having an open online social community space. How will you manage negative review or comments about your business and inappropriate behaviour on your online social community space and leverage positive comments?