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You are an executive working for a Fortune 500 company. You want to see how your company is performing compared to other businesses in
You are an executive working for a Fortune 500 company. You want to see how your company is performing compared to other businesses in your industry and you want to see how your marketing campaigns are performing. You would look at the wall in the Management Cockpit. O blue O black O white O red
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Enterprise
Authors: William B. Gartner; Marlene G. Bellamy
1st edition
978-0324130850, 324130856, 978-0324786552
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