You are an investment banker, and a company approaches you to structure its new bond issue. This is a new company, recently listed on NYSE, and the earnings are fluctuating. Please suggest what the features of the bond would be and why you want to include those specific features, including coupon rate, fixed-rate, or floating rate bond. Should you include a call provision? Do you suggest it to be a convertible bond? Bear in mind that the companys executives are not so well-versed in these terms, so you need to explain what they mean and the impact of including/excluding these features.