Question
You are an SME (Small and Medium Enterprise) specialising in footwear in South Africa. You have planned to open a branch office in Kenya as
You are an SME (Small and Medium Enterprise) specialising in footwear in South Africa. You have planned to open a branch office in Kenya as part of your expansion plan. Critically discuss the advantages and disadvantages/challenges you can face in your international operation. (Your response should provide relevant examples
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
