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You are analyzing the cost of capital for MacroSwift Corporation, which develops software operating systems for computers. The firm's dividend growth rate has been a
You are analyzing the cost of capital for MacroSwift Corporation, which develops software operating systems for computers. The firm's dividend growth rate has been a very constant 3 percent per year for the past 15 years. Competition for the firm's current products is expected to develop in the next year, and MacroSwift is currently expanding its revenue stream into the multimedia industry. Evaluate the appropriateness of continuing to use a 3 percent growth rate in dividends for MacroSwift in your cost of capital model.
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