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You are appointed as the Global Marketing Manager of a Leading FMCG Company from Malaysia. You have been given the task of selecting and analysingan

You are appointed as the Global Marketing Manager of a Leading FMCG Company from Malaysia. You have been given the task of selecting and analysing an ASEAN country that you plan to enter.

Prepare and share a Macro environmental analysis i.e using the PESTEL of the selected country to show the challenges and opportunities of entering into that country

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