You are asked to calculate the ratios in this question and compare them. Do not provide the definitions of the ratios. Try to explain what the ratios suggest. For example, if the gross profit rate is higher than that of its competitor, what might they be doing better:

The financial statements of Columbia Sportswear Company are presented in Appendix B. Financial statements of Under Armour, Inc. are presented in Appendix C. Instructions

a). Based on the information contained in these financial statements, determine the following values for each company.

1. Profit margin for 2018.

2. Gross profit for 2018.

3. Gross profit rate for 2018.

4. Income from operations for 2018.

5. Percentage change in income from operations from 2017 to 2018.

b). What conclusions concerning the relative profitability of the two companies can be drawn from these data?