Question
You are asked to discuss the perceived risks of social and temporal and outline how these risks can be overcome by a services marketer. Please
You are asked to discuss the perceived risks of social and temporal and outline how these risks can be overcome by a services marketer. Please illustrate your response with examples.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
