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You are at a meeting talking about risk and return when your boss (a Boston University graduate) argues that you should use the standard deviation
You are at a meeting talking about risk and return when your boss (a Boston University graduate) argues that you should use the standard deviation of returns on a companys stock to measure the riskiness of the stock. Explain in one clear and concise paragraph, why the standard deviation of a stock's returns is not the appropriate measure of risk to use in pricing the stock.
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