• You are Communication Consultants working on a Corporate Communication team that have been tasked with designing a communication strategy for the Uptown Waterloo Jazz Festival.
• You have been asked to produce a communication strategy to promote the Uptown Waterloo Jazz Festival, one of the upcoming area's best live performance events. They will need your best ideas to get new and old customers to return. They are interested in trying some new things, targeting newcomers to the area, and looking for ways to engage more diversity in the community and draw more people to attend from the surrounding area. They are looking for you and your team to develop a communication strategy to support their event, which includes event and entertainment information and promotion, sponsorship, as well as measuring its effectiveness overall.
• Audience Profile: The Uptown Jazz Festival attracts a diverse crowd, ranging from jazz enthusiasts to families looking for a fun day out. The festival frequently attracts an older crowd, with over 60% of attendees being over the age of 45. Theevent organizers for this festivalare alsoattempting to attract a younger audience and engage more community members from the surrounding area.

New audience:

• Gen Z (18-24)
• Post-secondary students
• Young professionals

A minority of the audience:

• Millennials (25-38)
• Young families
• Tech workers

Majority of the audience:

• Baby boomers (45-65+)
• Older adults that love music and art

Please give an extensive explanation of the following below step by step;

1. Purpose, SMART Objective, and goals of the plan: This is your purpose and goals of the plan

• What will your plan accomplish for your target audience(s)?
• Identify a Positioning Statement and strategy to meet the goals
• Indicate how you will measure the success of your plan
• Make sure to distinguish between the business objective and your communication objective. A minimum of 2 tactics to support your objectives.
• SMART objectives and a minimum of 3 measurable goals that will help to evaluate the success of your plan during and post-event.

Work with the given event SMART objectives and goals and make the provided objectives properly SMART. Each SMART objective should have one goal. A total of at least 3 smart objectives and 3 goals should be worked on as provided below.

Event Objectives:

• Increase overall attendance at the festival by 10%
• Increase online engagement by 25%
• Attract 1,000 new attendees from the surrounding area

Event Goals:

• Showcase a diverse range of art, jazz styles, and performers
• Increase community engagement and outreach
• Provide a fun and engaging experience for attendees of all ages

Provide a full task list and timeline for this project/event.

Chosen event: Uptown Waterloo Jazz Festival (July 21-23, 2023):https://waterloojazzfest.com

• Please provide all references used.