You are comparing the valuation of intangible assets of two technology companies, Alphabet Inc. (Google) and Microsoft Corporation, for the fiscal year 2023.

Requirements:

1. Google reported intangible assets valued at $100 billion on its balance sheet as of December 31, 2023. Microsoft's intangible assets valuation on its balance sheet for the same date amounted to $120 billion.
2. Analyze and compare the composition and valuation of intangible assets between Google and Microsoft.

Discuss the role of intangible assets in driving innovation and competitive advantage for both companies.