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You are conducting a research project for a local bowling alley. The bowling alley plans to increase their market share. One way that they can

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You are conducting a research project for a local bowling alley. The bowling alley plans to increase their market share. One way that they can do this is by increasing their production capacity in order to increase their sales volume. As a marketing researcher, you will need to rst see if the bowiing alley has the required capacity to increase production. Next, you will need to pass on your marketing research findings to the rest of the marketing team so that the team can strategize on how the bowling aliey can increase their market share and meet their goals. Your next step is to draft a customer-facing survey using Survey Monkey. As a reminder an Instances of la arism will receive a mark of zero. Using the questions that you developed in ASSignment 1, you will now create a self administered online survey using Survey Monkey. A self-administered survey is a data collection technique in which the respondent reads survey questions and record their own responses without the presence of a trained interviewer. Survey Monkey is a global leader in survey software. You will need to register for a free account to create your survey. Your survey will be targeting the bowling alley custarners. Your survey must Include: 0 Your name and student ID number Introduction to the topic and the survey 3 quantitative questions 3 qualitative questions 3 demographic questions Reminders - Make use of the different question type options, such as the multiple choice option, where applicable. 0 Ensure that your questions are neutral you must not lead your respondents in a certain direction. 0 Do not ask double-barreled questions, where you ask two things in the same questions. This can confuse your respondents. 0 Make sure that you give your respondents the option to not answer a question, i.e. include 'Not Applicable' or 'Prefer Not to Answer' as an option, where applicable

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