Question
You are conducting an A/B test comparing two different versions of a newsletter for a charity with 500 potential donors in each group. The A
You are conducting an A/B test comparing two different versions of a newsletter for a charity with 500 potential donors in each group. The A email has an open rate of 31.1% and a click rate of 16.1%. The B email has an open rate of 31.5% and click rate of 20.2%.
a. [4 pts] What is the confidence interval for the difference in open rate?
[1 pts] Is this difference significant?
c. [4 pts] What is the confidence interval for the difference in click rate?
d. [1 pts] Is this difference significant?
e. [4 pts] If you were reporting the results of this test to others at the charity, what would you write in the email? Keep it as short and clear as possible.
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