You are considering a new viral marketing campaign for your product. You will use the same logos and catchphrases as your last marketing campaign, which was developed 2 years ago at a cost of $1.2 million. You will give away a $500 (retail price) product to each of 1000 prominent Youtubers and Instagram stars; the COGS for those products is $200 each. You have little trouble selling all the product you make at the retail price. What is the incremental cost of the marketing campaign?

A. $500,000

B. $400,000

C. $1,500,000

D. $200,000

E. $800,000