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You are considering purchasing the Big Kine Doughnut Company. You are debating how much to pay for the company. Last year the Big Kine Doughnut

You are considering purchasing the Big Kine Doughnut Company. You are debating how much to pay for the company. Last year the Big Kine Doughnut Company had earnings of $20 per share. You examine the Wall Street Journal and find the Price to earnings ratio for the Krispy Kreme Doughnut Company, a company you think is similar to the Big Kine Doughnut Company, to be 10. Krispy Kreme had earnings of $15 last year. Big Kine has a beta of 1.4 and 50,000 shares outstanding. Using the comparables method, what is the appropriate price for one share of the Big Kine Doughnut Company stock?

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