You are currently searching for the job of marketing manager. You foresee the following three industries with huge growth potentials in the long run: 1. Electric cars 2. Digital fashion stores 3. Video games (e.g. online games, game consoles and equipment etc.) You are going to select one brand in one of the above industries and prepare a short strategic analysis as part of the job interview. The strategic analysis should answer the two sections below. a. Discuss TWO 'key drivers for change' with reference to the PESTEL framework (refer to custom textbook page 82 95) that inuence the selected industry. You are expected to support your answer with research evidence. (Approximately 300 words) b. Analyse the strategic position of your selected brand using the strategic groups analysis framework (refer to custom textbook page 126 128). You should draw a two- dimensional map and explain in details (including but not limited to: how the xaxis and y-axis are decided; the name and size of each strategic group; the brands inside each strategic group etc). You are advised to include at least TWO strategic groups in your diagram, with support of research evidence. (Approximately 500 words)