You are employed as a sales agent for Eden Estates.

They have just opened a new office 20km from their existing, main office. The principle has tasked with prospecting the neighbouring suburb.

You are required to:

• Design a prospecting plan
• Create a template/s to record vendor/buyer details for the agency's records
• Develop a set of criteria to evaluate the effectiveness of the plan

You will need to present the prospecting plan in suitable and appropriate formats such as:

• Print
• Multimedia
• Video
• Text/print based

The project is made up of five tasks that need to be completed. You should use the information given in the scenario.

You will need to develop and submit:

Task 1. A prospecting plan that includes

• The personal/agency brand and details
• Branding features such as colour, logo, key words and font
• Imagery such as cover image, carousel of images or short video clip for online and offline approaches
• Contacts, physical office address and phone numbers
• Agency description
• Scope and services of the agency