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You are evaluating a project to produce a new mix of juices which enhances the flavour of your existing product. Which of the following expenditures

You are evaluating a project to produce a new mix of juices which enhances the flavour of your existing product. Which of the following expenditures should be included as an incremental (unlevered) free cash flow?

Select one:

a.

$140000 headquarter expense that incurred every year regardless of the project.

b.

$30000 increase in interest expense during the life of the project.

c.

$15000 decrease in dividends during the life of the project.

d.

$40000 loss of revenue from the existing products due to the introduction of the new juice flavour.

e.

$14000 consulting fees that have been paid to an external marketing consultant to conduct market survey.

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