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You are given data on a sample of 2 0 0 customers of Apollo, a ( fictional ) direct marketing company, for the current year.
You are given data on a sample of customers of Apollo, a fictional direct marketing company, for
the current year.
The variables are defined as follows:
Person a code for the customer
Age a code for the age category, or younger, if to if or older
Gender if male, if female
Own Home if customer owns home, if renting
Married if married, if not
Close if lives close to stores with similar merchandise if not
Salary annual household salary in $
Children number of children living with this customer
Catalogs number of catalogs this customer was sent this year or
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