You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is $($a$)$ low$-$income workers without personal transportation, $($b$)$ corporate international business travelers, or $($c$)$ companies with urgent documents or perishable materials to get to customers?

Target Market: Low$-$income workers without personal transportation

Product $($what type of transportation?$)$: Subway$/$Uber

Price $($low$,$ medium, high?$)$: Low

Place $($how and where would your target market access it$?)$: Cities$/$Big Towns

Promotion $($how would you let people know about it$?)$:

Target Market: Corporate international business travelers

Product $($what type of transportation $-$ once they land at the airport?$)$:

Price $($low$,$ medium, high?$)$:

Place $($how and where would your target market access it$?)$:

Promotion $($how would you let people know about it$?)$:

Target Market: Companies with urgent documents or perishable materials to get to customers

Product $($what type of transportation?$)$:

Price $($low$,$ medium, high?$)$:

Place $($how and where would your target market access it$?)$:

Promotion $($how would you let people know about it$?)$: