Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

You are going into a whole new market 'Singapore' where there are vast cultural differences Highlight how you will have to modify your traditional promotional

You are going into a whole new market 'Singapore' where there are vast cultural differences 

  1. Highlight how you will have to modify your traditional promotional tactics to adapt to the cultural differences, preferences, tastes, language, etc. (Be specific)
  2. Provide real life/ current/ latest example for each of the promotional tactics in Singapore (Be Specific)

You can get some ideas from the below promotion ideas of Singapore

  • Direct sales pitches particularly in rural farm areas
  • Organizing agricultural fairs for actual and prospective clients to view the product range and offerings of discounts
  • Organizing viewings of vertical farms set up in partnership or solely by Nutrien with clear demonstrations of how the fertilizers and feeds are applied
  • Paid TV advertising campaigns and website advertising
  • Top management appearances on key news channel outlets to highlight the company's presence and purpose in the Singapore market (e.g. CNBC, Channel News Asia, etc) - leveraging the high internet utilization rate in Singapore as well as Singaporeans demand for high-tech agricultural solution seekers
  • Engage in strategic partnerships with the Singaporean government
  • Engage in contractual sponsorships of key Singaporean sporting interests and events (football, rugby, athletics, for example)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

International Marketing And Export Management

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

8th Edition

1292016922, 978-1292016924

More Books

Students also viewed these Marketing questions

Question

Which is more influential for consumers, COI or BOI?

Answered: 1 week ago

Question

19. What does fMRI measurepg109

Answered: 1 week ago