You are hired as a business consultant for a UK auto company that is considering international expansion post Brexit and pandemic challenges. Investing in countries
You are hired as a business consultant for a UK auto company that is considering international expansion post Brexit and pandemic challenges. Investing in countries with different traditions is an important element of this company's longterm strategic goals in addition to its key profit objective. As such, the management has selected two key factors (1) political system and (2) culture & ethics which you are tasked (Task1) to discuss in terms of its impact on the attractiveness and risks of location choice of host countries. [28 marks] Additionally (Task2), the management would like you to select any one factor (from the list below) that may also influence the choice of location decision. Discuss briefly the attractiveness, the risks and potential mitigating strategies for the selected factor with examples. (1) Currency (2) Trade Blocs
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