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You are hired to work on their sales promotion team and asked to review their evaluation strategy. So far, they plan to collect and analyze
You are hired to work on their sales promotion team and asked to review their evaluation strategy. So far, they plan to collect and analyze sales data from before and after each new strategy is implemented. What would you suggest to improve the robustness of their evaluation strategy?
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Here are some suggestions to improve the robustness of the sales promotion evaluation strategy that relies solely on pre and postpromotion sales data ...
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Intermediate Accounting
Authors: Donald Kieso, Jerry Weygandt, Terry Warfield, Nicola Young,
10th Canadian Edition, Volume 1
978-1118735329, 9781118726327, 1118735323, 1118726324, 978-0176509736
