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You are in charge of devising growth opportunities for Silly Bandz which are rubber band bracelets that were really popular but now struggling to grow.

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You are in charge of devising growth opportunities for Silly Bandz which are rubber band bracelets that were really popular but now struggling to grow. Relying upon the Product/Market Expansion Grid, match up each strategy with the appropriate example. II|III2III|III1 Market Penetration [ Choose ] Start a Silly Bandz loyalty club: for every 5 packs purchased, the 6th is free! Introduce innovative new shapes of Silly Bandz Make and sell shoes out of Silly Bandz ("Silly Shooz") Market Development . . Get Wall Street executives to wear them as a new fashion statement Product Development [Choose ] V DiverSIca'non [ Choose ] v II|III5III|II

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