Question
You are in charge of the European division of your global company and you are planning to increase your distribution there. You currently have two
You are in charge of the European division of your global company and you are planning to increase your distribution there.
You currently have two plants (in Strasbourg and Toulouse), and three distribution centers (in Zaragosa, Le Mans, and Torino). You are planning to add another plant in either Limoges or Saint-Etienne because you expect to have a surge in demand for your product.
Your decision will depend on the production costs in the different locations as well as the transportation costs from the plants to the distribution centers. Information on these costs appears below. Your aim is to minimize the total production plus transportation cost.
Transportation cost table (including per unit shipping costs):
Zaragosa | Le Mans | Torino | supply | |
Strasbourg | 120 | 80 | 65 | 200 |
Toulouse | 35 | 70 | 75 | 200 |
Demand | 225 | 150 | 175 |
The capacity at the new plant will be 200 units.
The production costs (per unit) are as follows:
Strasbourg | Toulouse | Limoges | Saint-Etienne |
800 | 750 | 715 | 730 |
Finally, the following are the per unit transportation costs from the alternatives to the three distribution centers.
Zaragosa | Le Mans | Torino | |
Limoges | 50 | 30 | 100 |
Saint-Etienne | 55 | 55 | 50 |
- Set up a transportation table for each of the alternatives that you are considering. Display one of the tables below. Then solve both problems with Solver (in Excel), display each solution, and select the optimal location.
- Which plant(s) will be underutilized in the optimal solution and by how much?
- In the optimal solution, if you had to send, i.e., redistribute ten units from Strasbourg to Le Mans, by how much would your cost increase? (Note: this is not ten extra units, but you are forcing ten of the existing Strasbourg units to ship on that route.)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started