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You are in charge of the European division of your global company and you are planning to increase your distribution there. You currently have two

You are in charge of the European division of your global company and you are planning to increase your distribution there.

You currently have two plants (in Strasbourg and Toulouse), and three distribution centers (in Zaragosa, Le Mans, and Torino). You are planning to add another plant in either Limoges or Saint-Etienne because you expect to have a surge in demand for your product.

Your decision will depend on the production costs in the different locations as well as the transportation costs from the plants to the distribution centers. Information on these costs appears below. Your aim is to minimize the total production plus transportation cost.

Transportation cost table (including per unit shipping costs):

Zaragosa Le Mans Torino supply
Strasbourg 120 80 65 200
Toulouse 35 70 75 200
Demand 225 150 175

The capacity at the new plant will be 200 units.

The production costs (per unit) are as follows:

Strasbourg Toulouse Limoges Saint-Etienne
800 750 715 730

Finally, the following are the per unit transportation costs from the alternatives to the three distribution centers.

Zaragosa Le Mans Torino
Limoges 50 30 100
Saint-Etienne 55 55 50

  1. Set up a transportation table for each of the alternatives that you are considering. Display one of the tables below. Then solve both problems with Solver (in Excel), display each solution, and select the optimal location.

  1. Which plant(s) will be underutilized in the optimal solution and by how much?

  1. In the optimal solution, if you had to send, i.e., redistribute ten units from Strasbourg to Le Mans, by how much would your cost increase? (Note: this is not ten extra units, but you are forcing ten of the existing Strasbourg units to ship on that route.)

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