You are in the role of a smartphone retail outlet selling to the U.S. market and want to research target search terms for your accessories page.

1. Choose five keywords that you would use for SEO.
2. Choose five keyword phrases that you would use for SEO.
3. Use Google to search for your keywords and phrases.

What are the top three generic results for each search. Follow the example below, replacing the text in the outline with your keywords, phrases, and results.

1. What are the demographics you had in mind when you chose your keywords and phrases?
2. Based on the results of your searches, do you believe the keywords and phrases you chose would be effective for your business to use? If so, why? If not, what keywords or phrases would you use instead?
3. How would you incorporate your keywords or search terms into your website in order to rank higher on search engine results pages (SERPs)?